The SEO, or the optimization of websites to be found, seen and evaluated better by search engines is now known to most people in Europe. Many realize how important it may be to appear on the first page of Google search results or other search engines, but there is rarely clear what SEO experts do and how much they ask to position a site.
Positioning on search engines
The positioning on search engines, often known as Search Engine Optimization (SEO), is the set of strategies to improve the position of a website on the search engine results page, called SERP (Search Engine Result Page) , with the aim of attracting a greater number of visitors focusing on the enhancement of some keywords or keywords. From our experience as users we know how, when we type one or more words on Google, our attention is almost always recalled by the first results that emerge from the research. Several studies have shown that most users aim to find what they are looking for in the first three sites on the first page. If the user’s search is not satisfied by the first three pages then he will tend to take a look at the other pages, trying, if possible, to avoid turning the page. Moreover, those who use a search engine do so to identify information in the shortest possible time and only a few are interested in plumbing the various web pages. In short, the user wants the best result with the minimum effort and this result seems to guarantee especially the sites that, for certain keywords, occupy a prestigious position in SERP. Continue reading “Positioning on search engines”
Instagram for companies
Instagram is a social network for smartphones, tablets and computers: belonging to the Facebook family, its main purpose is the sharing and editing of photographs and videos. Like all social networks, Instagram also has enormous potential for profit, which is why many companies have promptly launched in the “exploitation” of this service, to publicize and expand their audience.
The principle behind Instagram’s success is exactly the same as all social networks, or visibility. Continue reading “Instagram for companies”
The Internet is the future of advertising
The Internet has changed the lifestyle of each of us, modifying not only the ways to find information, but also and above all the buying behavior. This factor has obviously had very important consequences also on the advertising campaigns of companies, which have had to adapt to the dynamics of the web to plan new promotion strategies through new media. Above all in Italy, however, it was a change that took place more by constraint than by a real desire to grow in tandem with digital technologies: the mistrust towards the Internet, still present, has pushed companies to invest in digital promotion little and bad. A pity, considering that the Internet is in effect the future of advertising. Continue reading “The Internet is the future of advertising”
Who to rely on to create a new website?
Often, when you have to create a website, you always try different ways: here is the ideal solution that people can take advantage of in order to have, in their hands, a good platform inserted perfectly on the web.
Web agency and Internet news sites
Relying on a web agency, to create a new website, is the answer that a person must give himself in the moment in which he goes in search of those to whom he can rely for the creation of a platform that will be inserted on the net.
The web agency represent in fact that type of activity that manages to realize the purpose of a person, or to have a new website with which to operate online. Continue reading “Who to rely on to create a new website?”
Why should a small-medium business create a website?
Let us now look at the reasons why a small business enterprise should set up a company website, which will allow it to obtain several important advantages.
Being able to make yourself known online
Being able to make yourself known, thanks to the web, is the main reason why a small-medium business should open a company website.
Thanks to the Internet, in fact, the company that until that moment was little known, will be able to get a great popularity thanks to the company website, which if done with SEO, will be inserted in the web in a perfect way and will succeed in attract a large number of customers. Continue reading “Why should a small-medium business create a website?”