The SEO, or the optimization of websites to be found, seen and evaluated better by search engines is now known to most people in Europe. Many realize how important it may be to appear on the first page of Google search results or other search engines, but there is rarely clear what SEO experts do and how much they ask to position a site.
The positioning on search engines, often known as Search Engine Optimization (SEO), is the set of strategies to improve the position of a website on the search engine results page, called SERP (Search Engine Result Page) , with the aim of attracting a greater number of visitors focusing on the enhancement of some keywords or keywords. From our experience as users we know how, when we type one or more words on Google, our attention is almost always recalled by the first results that emerge from the research. Several studies have shown that most users aim to find what they are looking for in the first three sites on the first page. If the user’s search is not satisfied by the first three pages then he will tend to take a look at the other pages, trying, if possible, to avoid turning the page. Moreover, those who use a search engine do so to identify information in the shortest possible time and only a few are interested in plumbing the various web pages. In short, the user wants the best result with the minimum effort and this result seems to guarantee especially the sites that, for certain keywords, occupy a prestigious position in SERP. Continue reading “Positioning on search engines”
Instagram is a social network for smartphones, tablets and computers: belonging to the Facebook family, its main purpose is the sharing and editing of photographs and videos. Like all social networks, Instagram also has enormous potential for profit, which is why many companies have promptly launched in the “exploitation” of this service, to publicize and expand their audience.
The principle behind Instagram’s success is exactly the same as all social networks, or visibility. Continue reading “Instagram for companies”